The days of marketing your product has come a long way from toting products in the trunk of a car from town to town. Businesses of today now have a lot of technologies to help them get their name out there. Business to business marketing has also changed by leaps and bounds. Companies are now able to share a lot of information with one another and communicate in real time in a variety of ways. You aren’t limited to dealing with your neighboring businesses or jumping through hoops trying to contact the right person with a company located miles away. The 5 technologies that have changed B2B marketing forever include:

The Internet – The All in One Helper

The Internet has opened up an entire new B2B marketing world and nearly every business is using some aspect of Internet marketing, no matter how large or how small that company may be. The Internet allows you to email, video conference, private message, and Skype with others in order to communicate with them. You are also able to put together PowerPoint presentations and share them. The exchanging of numbers and offers is also instant. The Internet allows your business to take care of your B2B marketing needs with the use of a website. This is an electronic form of advertising like no other. It gives you the ability to target many markets at the same time, get your message out to countless others, and instantly update your image. There are also specific strategies you can implement to increase the traffic your website sees and the conversions you get from it.

Business Software – No More Headaches, Pens and Paper

No matter what business you are in, there is software there to help you run that business as smoothly as possible. Software can help you analyze, track and predict numbers. It will also allow you to create presentations, implement strategies and record pertinent information. Business software can play a crucial role in your B2B marketing.

Cell Phones – No More Excuses for Missing Calls!

Thanks to cell phones you never have to worry about missing that important B2B marketing phone call again, unless you have lost your phone. Luckily, most can be tracked now so you can find it again! Cell phones keep you connected at all times and allow you to continue phone meetings while you are away from the office.

Smart Phones and Mobile Devices – Your Extra Brain on the Go

Smart phones and other mobile devices give you many of the same benefits a computer does; only you can use them while you are away from the office. You will still be able to communicate via messages and emails. You will also have access to the Internet where you can continue researching and implementing marketing strategies.

GPS – Stop Getting Lost!

Believe it or not, GPS is one technology that has changed B2B marketing forever in more ways than you may realize. It’s impossible to calculate the amount of marketing opportunities which have been lost due to missed appointments. When you have a meeting to get to, you need to know you are going to be on time. GPS will map out the quickest route for you. If you find yourself caught up in traffic or a detour, it will immediately reroute your directions so you can make that meeting on time.

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